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There is no universal checklist for creating a successful direct marketing campaign; every campaign is different and requires a specific approach to brand (and customer) needs. Because there are so many variations in what it takes to run a successful campaign, there is no one way to run a direct marketing campaign. Thanks to the …

In the age of social media and marketing transparency, should direct marketers reconsider some of their tactics? I thought about this recently when I received a huge box measuring 30″ x 10″ x10″ at my office. It was ten times larger than my average Amazon delivery. The slogan on the box told me it was …