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Social media is often viewed by marketers as a “gold mine” of customer data; in other words, interests, hobbies and online behavior can be brought together through social media to develop a more comprehensive customer profile. For direct marketers, this information can be seen as the so-called “backbone” of their direct marketing strategy. With more …

Direct marketing will no longer have that hasty approach when it comes to reaching every potential customer. There are now methodologies in use today that revolve around identifying the most potential potential buyer, while retaining existing contacts and taking over old customers and creating marketing campaigns that will drive potential customers to advertising agencies. the …