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What is direct marketing? Direct marketing includes any marketing that relies on direct communication or distribution to individual consumers, rather than through a third party such as the mass media. Mail, email, social media and SMS campaigns are some of the delivery systems used. It is called direct marketing because it usually eliminates middlemen, such …

You have heard of direct marketing. It’s a process that allows people to sell products and services directly to the public, taking the middleman out of the equation, and companies like Avon and Amway are popular brands in the industry. Despite its prevalence, there has long been controversy surrounding the business model. Some people have …