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The Dangers of Direct Marketing: Why Cannabis Industry Participants Should Be Screened for TCPA/ADA Compliance
As the cannabis industry continues to grow, the attacks have begun on direct marketing campaigns (sms, calls, etc.) carried out by cannabis-related companies. Cannabis advertising is heavily regulated, so many cannabis companies rely on direct-to-consumer marketing, often in the form of text messages. But the technology has overtaken federal laws governing telemarketing, leaving marketers uncertain …