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Data Protection and the Direct Marketing Dilemma: Complying with POPIA and Limiting Liability

Roy B. White August 25, 2020

For most organizations, marketing products and services directly to customers and potential customers is a vital source of business. Until recently, South African organizations that engage in direct marketing were generally concerned with complying with the marketing standards set out in the Consumer Protection Act, 2008 (“CPA“), for which a direct marketing registry (for consumers …

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Data Protection and the Direct Marketing Dilemma: Complying with POPIA and Limiting Liability

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