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WEST LAFAYETTE, Ind. – Owners and operators of various farms are invited to join Purdue Extension Indiana specialists and educators and agribusiness for a free virtual series, Direct Farm Marketing. Extension specialists and educators, along with guest speakers, will discuss how to improve sales of agricultural, animal and value-added processing products through marketing education. Participants …

As a B2B marketer, you have seen how the circumstances of 2020 have increased the complexity of your direct marketing strategy and, therefore, its effectiveness. Connecting with your business audience at their homes rather than their offices has encouraged marketers to reexamine their strategy and available tactics. By using a data-driven approach to customer retention …