Ambitious growth plans for Mango Direct Marketing with a £ 1million investment


Stuart Lally, Managing Director of Mango Direct Marketing

Based in Bangor, Mango Direct Marketing was established in 2008 by husband and wife Stuart and Susan Lally with five employees.

Having started the business during a recession, the specialist contact center was primarily telemarketing. However, with the evolution of communications with clients, Mango Direct Marketing has expanded its services and quickly developed into one of Ireland’s leading full-service direct marketing agencies. It now employs more than 200 people in its purpose-built 12,000 square foot call center, with further growth plans to expand over the next five years.

Managing Director Stuart Lally said: “We started as a family business during the recession in 2008, and are proud to have experienced steady growth over the years, while keeping our family values ​​at the heart of this. that we do. While the pandemic over the past 12 months has presented challenges; communication and telecommunications remain important to help our customers and their customers stay connected.

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“We have had to adapt our working practices over the past 12 months and are fortunate to have been able to continue to support our customers and provide our high level of service during these difficult times. “

With an ethical approach to the core, Mango Direct Marketing provides services to clients based in UK, Ireland, Australia and America. Services are provided in many industries including charities, home shopping, public sector, and finance. Organizations include NSPCC, Save the Children, British Heart Foundation, Ideal World, TJC (The Jewelery Channel), Best Direct and Zestify.

He has also raised £ 20million for charity over the past 14 years, with corporate social responsibility embraced by everyone within the organization.

“We have a fantastic team of people who allow Mango to continually grow in the industry,” added Stuart. “Our work culture is to be happy, friendly, yet diligent, and it’s our goal that this is reflected in the work we do. When people think of call center, it normally evokes negative connotations, which we are proud to dispel at Mango. The well-being of the staff and the creation of a positive and rewarding work environment is at the heart of our vision, as we believe that this progressive philosophy benefits our clients and their clients. Surprisingly, the local Northern Irish accent is a plus for the Mango team as well, with our customers feeling that we really engage with customers over the phone, whether through empathy or through sales.

Mango Direct Marketing believes this investment is a commitment within its business model and aims to support the expansion of its Bangor office, to include a new staff training center and additional IT suite to develop bespoke software and innovative services to provide unique flexibility to existing systems and new customers around the world. These requirements may include after-hours telecommunications, internet sales, fulfillment, mail order processing, live chat, and inbound / outbound call handling services to new customers in the United States. United.

From fundraising to sales, Mango Direct Marketing attributes its continued success to understanding the power of relationship building and using telephone communications as a highly effective medium, and recognizes the wealth of local talent in Bangor, Ireland. North.

Stuart concluded, “While it has been a difficult time for many companies, embracing a new flexible working environment, investing in our team and ensuring that our customer service remains consistent, it has helped to maintain the confidence of customers and staff. This is an exciting chapter for the company, and I look forward to seeing our plans come to fruition. “

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