Direct Business Media, a b-to-b media company based in Fort Atkinson, Wisconsin, is launching a new print title called Pro Contractor Rentals. The 6x frequency title will debut in January 2014, but the brand’s website and email newsletter will launch this fall. “We believe that by developing our email newsletter and website first, we will …

Social media is often viewed by marketers as a “gold mine” of customer data; in other words, interests, hobbies and online behavior can be brought together through social media to develop a more comprehensive customer profile. For direct marketers, this information can be seen as the so-called “backbone” of their direct marketing strategy. With more …

Direct marketing will no longer have that hasty approach when it comes to reaching every potential customer. There are now methodologies in use today that revolve around identifying the most potential potential buyer, while retaining existing contacts and taking over old customers and creating marketing campaigns that will drive potential customers to advertising agencies. the …

Busy travelers looking for a quick and easy way to find and reserve any hotel within Wyndham Hotel Group’s extensive portfolio can now do so at www.wyndhamhotelgroup.com, a new website designed to engage consumers with the company’s family of brands while helping drive incremental bookings for hoteliers. The website, available today, is part of Wyndham …