Quad Appoints New Senior Vice President of Direct Marketing


Kris people

Quad / Graphics, Inc. announced the appointment of Kris Persons, senior director of results-based marketing, to the role of senior vice president of direct marketing. The people most recently served as Vice President and Business Growth Leader for Merkle, a global performance marketing agency. Prior to Merkle, she served as Vice President at Epsilon, where she oversaw the marketing firm’s customer service delivery teams supporting major retail and fast food brands.

Persons brings extensive experience to Quad helping brands transform the way they reach and engage consumers through data-driven personalization. His expertise will further accelerate Quad’s highly strategic marketing approach that differentiates brands in a crowded market. Working with Executive Vice President and Chief Revenue Officer Julie Currie, Persons will help develop and advance Quad’s data-driven approach to deliver highly personalized and targeted messaging across multiple online and offline channels to boost acquisition, retention and engagement.

“Some of the world’s best-known brands look to us for strategic marketing solutions, and we continue to add top talent to our team to help marketers and brands bring life-changing programs to life.” , said Joel Quadracci, president of Quad, president. & CEO. “Data and analytics come into play every step of the way in the marketing process, and Kris’s extensive marketing experience and knowledge will help us apply these capabilities to maximize impact for our customers. “

The people, who will help Quad create new avenues for growth and customer experience, said, “Quad is uniquely positioned to help marketers and brands connect with consumers in different ways and, frankly, more. significant. With a single integrated marketing platform, Quad delivers highly personalized, data-driven programs at the speed, scale, and efficiency demanded by today’s marketers, concept and design. strategy with creative and streamlined execution. Exceptionally noteworthy is the company’s extensive experience in direct marketing across all channels, including print, which is a historically powerful medium that is particularly effective at building relationships and retaining loyalty. Quad innovates new ways to drive measurable business results every day, and I couldn’t be more excited to be a part of this team.

Source: Quad

The previous press release was provided by a company not affiliated with Printing of fingerprints. The views expressed do not directly reflect the thoughts or opinions of Printing of fingerprints.


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