Smith promoted to general manager of direct business at LV = | Latest news


LV = General Insurance announced today that it has promoted Heather Smith to Managing Director of Direct Business.

It comes after Selwyn Fernandes announced he was leaving the company after 12 years.

In her new role, Heather will be responsible for creating and executing direct business strategy and growing the business portfolio while continuing to lead the marketing and digital teams.

Heather joined LV = in August 2016 as Director of Digital Transformation after working at Aviva for over 20 years where she held several positions such as Director of Direct Insurance UK and Director of Marketing for Aviva Direct.

Commenting on his appointment, Steve Treloar, Managing Director of LV = General Insurance said: “I am absolutely delighted to have appointed Heather to this role. She has extensive experience of the market and its opportunities and by bringing together marketing, digital and direct, this will give us the opportunity to effectively drive digital change in the company.

“I am so sorry to see Selwyn go, but after 12 very successful years in the business he is leaving a fantastic legacy with a strong company poised for further success. We wish him the best for the future. “

Smith added, “I am very excited to take on this new role at what is an exciting time for our general insurance business.

“We recently launched our new multi-car product which has proven to be a real success, we are currently working on a number of new digital initiatives that will change the way our customers interact with us and our brand gets stronger and stronger. more. . By bringing it all together under one team, our customers should notice a real difference in our products and services and I look forward to building on the success of the past 12 years.

Heather will take on her new responsibilities as of July 2, 2018.


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