trivago creates independent sales subsidiary to accelerate direct hotel commerce

Düsseldorf, Germany – trivago, one of the world’s leading hotel meta-searches, announces the creation of trivago Hotel Relations GmbH, a new wholly-owned subsidiary that will foster strong direct relationships with independent hotels. The company will focus on empowering hoteliers around the world to be more competitive online and drive more direct bookings through their hotel websites.

“With this step, we are accelerating our ability to develop an exceptionally qualified international sales force and to forge stronger links with hoteliers. This allows us to work even more closely with hoteliers and to better support them in their success. Direct marketing.” Johannes Thomas, Managing Director and Chief Revenue Officer of trivago NV, said. He explained: “We have had significant success in our direct hotel business over the past two years. At the same time, we’ve learned that scaling a business organization requires a different culture, mode of operation, and talent set than a tech organization. We believe that being a dedicated company gives it the freedom to determine its own identity. “

The different requirements of a technological organization and those of a commercial organization inspired the decision to create a dedicated commercial subsidiary that can create its own identity, culture and employer brand: instead of recruiting engineers, the new company aims to recruit the best sales talents from all over the world.

trivago Hotel Relations GmbH, based in Düsseldorf, Germany, will be the entity responsible for trivago’s relations with more than 310,000 hoteliers worldwide. The company starts with more than 160 employees in 21 countries and aims to grow its team in 2018. This aims to accelerate trivago’s efforts to offer travelers more choice and the ability to book directly.

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About trivago Hotel Relations GmbH

trivago Hotel Relations GmbH was founded in 2017 and is a wholly owned sales subsidiary of trivago NV. It aims to enable hoteliers to compete online and generate more direct bookings on their own websites, through the trivago Hotel Manager. As of July 31, 2017, there were already more than 310,000 hoteliers around the world using the metasearch marketing platform, which operates in ten languages ​​across 21 localized platforms.

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