Wyndham Hotel Group Launches New Website to Drive Direct Business


Busy travelers looking for a quick and easy way to find and reserve any hotel within Wyndham Hotel Group’s extensive portfolio can now do so at www.wyndhamhotelgroup.com, a new website designed to engage consumers with the company’s family of brands while helping drive incremental bookings for hoteliers.

The website, available today, is part of Wyndham Hotel Group’s direct strategy designed to recover business by driving more bookings through the company’s own channels. The strategy includes enhanced branded websites, several of which have already been unveiled, as well as an improved alternative sale, a distribution model that allows Wyndham Hotel Group brands to be sold on sister websites.

“The launch of wyndhamhotelgroup.com is an important milestone for us as we work to increase the exposure of our brands and hotels to consumers who may not be fully aware of all the options within the Wyndham family. Hotel Group, ”said Flo Lugli, vice president of marketing for Wyndham Hotel Group. “The site is complementary to our existing websites and is essential to our continued efforts to generate additional bookings through our own online channels.”

A range of tools and features, including the ability to sort results by brand, distance, price and amenities, are available to shoppers at wyndhamhotelgroup.com.

As part of its direct strategy, the company is one of six founders of Room Key, a hotel search engine launched this month. Room Key was developed to provide the simplicity, transparency and the breath of choice that consumers expect from a search engine, while providing the flexibility, precision and assurance that customers have long enjoyed from hoteliers. Consumers who purchase from Roomkey.com book directly with the chosen hotel brand.

Wyndham Hotel Group, part of the Wyndham Worldwide family of companies (NYSE: WYN), is the world’s largest hotel company with approximately 7,190 hotels and 611,200 rooms in 65 countries under the hotel brands: Wyndham Hotels and Resorts® , Ramada®, Days Inn ®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham ™, Howard Johnson®, Travelodge® and Knights Inn® . In addition, the company has a license agreement to franchise the Planet Hollywood Hotels, Dream® and Night® brands and provide management services on a global basis.

All hotels are independently owned and operated, with the exception of certain Wyndham and international Ramada, Days Inn and Super 8 hotels, which may be managed by one of the subsidiaries of Wyndham Hotel Group or through a joint venture partner. Wyndham Hotel Group is based in Parsippany; NJ Additional information is available at www.wyndhamworldwide.com. For more information on hotel franchise opportunities, visit www.whgdevelopment.com.


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